With a diverse background and extensive agency experience spanning over a decade, Sergii brings a wealth of expertise to his role as a director. What sets him apart is his ability to weave together clever visual comedy and well-paced storytelling, creating a unique style that captures viewers' attention. Through his skillful use of cinematic compositions, Sergii consistently engages his audience.

During his time in the agency industry, Sergii's journey from copywriter to creative director allowed him to sharpen his storytelling feelings and gain invaluable firsthand knowledge of production and post-production processes. Immersed in every aspect, from developing treatments and casting to managing sets and overseeing projects during post-production, he found himself inspired to take the reins behind the camera. In 2020, he embarked on his directing career in Ukraine, his home country, and swiftly established an impressive portfolio by collaborating with a range of local clients, including The Hockey Federation of Ukraine and Kyivstar, as well as renowned international brands such as Burger King and McDonald's.